Mimétique

Brand identity & Art Direction

March 2023

Mimétique offers a new generation of French dermocosmetic skincare products. The entire skincare range is based on a reasoned and responsible scientific approach, as well as on a concept of skin biomimicry. These skincare products are inspired by the skin, imitating its natural mechanisms to help it regenerate. This « skin mimicry » proposes to support the skin’s resources rather than over-stimulate them, and to reinforce skin resilience by promoting good exchange between cells.

AD : charlotte.vard +LOV / Campaign Photography : Helene Tchen / Photo Assistant : Quentin Farriol / MUA : Marine Guillerme
Special thanks to Margaux Buisson